How are mobile Web sites different to PC sites?

11/03/2011 09:23

 

Mobile websites are built to exploit the special characteristics of mobile phones and mobile users to provide the best possible experience to users. Besides adapting to the smaller screen of a mobile phone, they are also made easier to navigate using touch or a keypad and provide more direct access to the information that a customer is more likely to need while on the go.

Even on high-end devices with large touch-screens, a made-for-mobile Website helps visitors quickly become happy customers with content and a design that’s suited to someone in a mobile context for example, customers can use the unique features of the mobile phone to contact the business such as the ‘call us’ feature, where with one touch they call the business and the ‘find us’ feature, which provides access to a Google map showing the business address and allowing the customer to obtain directions from their present location to the business.

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